BTL Manager
About Spiro
SPIRO is a leading EV company offering ‘mobility as a service’ on the African continent. Currently operational in Benin, Togo and Rwanda Its cost-effective and convenient mobility solutions are a source of great traction on the market and promote environmental sustainability in Africa.
Backed up by the Africa Transformation and Industrialisation Fund (ATIF), SPIRO’s mission is to provide access to innovative and sustainable electric mobility solutions to improve the quality of life of their customers and therefore enable a new e-mobility lifestyle that is affordable, digitally-enabled, and custom made to provide the best experience in various geographies.
With over 5000 bikes already sold and running and plus 20 million kms driven, SPIRO is by far the largest electric vehicle company in Africa! SPIRO is now rapidly expanding in other countries on the continent.
BTL Manager
We are looking for a dynamic, motivated and passionate person in the field of event management, sales activations or any other field related expertise for our operation in Togo.
He/She must be rigorous and methodical in setting up and executing field actions and must be very result oriented, with great budget management skills.
He/She must be able to monitor the performance of field activities and share detailed reporting accordingly.
If this sounds like you, we’d love to hear from you.
Responsibilities
Manage day-to-day logistics of marketing operations: roadshows, stands, events, etc.
Plan and implement special marketing programs according to the above plan
Understand marketing and commercial sectors goals and constraints and translate these into relevant action sheets & marketing briefs
Accountable for preparing and arranging projects Launch plans
Provide reports, specifications, and creative briefs
Recommending sources (new channels, partnerships, alliances through networking and influencers) for the growth of our users; basically, help create and develop new BTL activations.
Assist in creating, implementing, and developing an annual marketing plan
Manage the relationship with the BTL agencies.
Plan & supervise the seasonal on-ground activations & promotions.
Draft and execute specific marketing programs according to the plan
Requirements
BAC+3 in communications, marketing, or a related field
2+ years of experience in BTL
Very good connection of materials used for field activations
very good knowledge of the office package
Good editorial knowledge
Good knowledge of English and local languages
How to apply?
Send your cv to alain.richard@spironet.com with the email subject: ‘BTL Manager – TOGO’